|
Sales Engineers work with the production, engineering, or research and development departments of their companies, or with independent sales firms, to determine how products and services could be designed or modified to suit customers’ needs. They also may advise customers on how best to use the products or services provided.
What it involves
Sales engineers sell and consult on technologically and scientifically advanced products. They should possess extensive knowledge of these products, including their components and processes. Sales engineers use their technical skills to demonstrate to potential customers how and why the products or services they are selling would suit the customer better than competitors’ products.
Many of the duties of sales engineers are similar to those of other salespersons however they must also help clients solve any problems that arise when the product is installed. Sales engineers tend to employ selling techniques that are different from those used by most other sales workers. They generally use a “consultative” style; that is, they focus on the client’s problem and show how it could be solved or mitigated with their product or service.
Promotion may include a higher commission rate, larger sales territory, or elevation to the position of supervisor or marketing manager.
What's required
Most sales engineers have a bachelor’s degree in engineering. New sales engineers may need some on-the-job training in sales or may work closely with a sales mentor familiar with company policies and practices before they can work on their own.

|