Marketing executives aim to maximise profits through the development of sales strategies that match customer requirements. They maintain relationships and favorable contacts with current and potential advertising accounts, spending time developing relationships in order to acquire new accounts. What it involves Marketing executives are involved in aspects of marketing, including: planning; advertising; promotion; public/media relations; product development; distribution; sponsorship; and research. The role is often challenging, varied and exciting. They are responsible for: analysing and investigating price, demand and competition; promotional activities; compiling and distributing financial and statistical information; writing reports and monitoring performance. As many organisations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organisations. The work can be stressful when meeting tight deadlines, juggling various projects at any one time and relying on external suppliers, but it can also be very rewarding.   What's required There is strong competition for vacancies and graduate training scheme places are highly sought after. Employers prefer graduates with a degree or postgraduate qualification in a relevant subject such as mathematics, statistics, or economics.  Potential employees must be mature, confident and have  the ability to articulate clearly, be creative, and be to personable. Successful Marketing Executives often carry personality traits such as ambition, competitive spirit, and an optimistic attitude.