Market research executives are responsible for planning, co-ordinating and administering market research projects. What it involves Market research helps to identify what people do, think, buy or believe and why. It is used for new product testing, assessing customer preferences, and monitoring customer satisfaction. Employers include market research agencies, management consultants, government departments, advertising agencies and commercial organisations such as manufacturers. Market research executives assist in consulting clients about project requirements and objectives, they also have to conduct interviews and questionnaires, agree timescales and budgets, write reports and present results. The work offers high levels of responsibility and excellent opportunities. However, long hours, evening and weekend work is common and the job can be pressurised at times, particularly when deadlines approach.   What's required Any degree discipline is acceptable for entry into the profession, although some employers prefer a social/behavioural science, marketing or numerate subject.  Some jobs, particularly those in industrial market research, necessitate a scientific or technical background. All candidates need commercial awareness and excellent analytical, organisational, interpersonal, numerical and verbal communication skills. Relevant work experience gained in any commercial area that requires contact with customers or the general public including retailing, sales and marketing can be beneficial. Experience of canvassing or market research interviewing is particularly useful.