Advertising account executives act as a link between clients and the advertising agency. They usually report to an account manager and are responsible for the day-to-day running of their clients' campaigns. They liaise between the client and a range of agency staff in order to coordinate the details of advertising campaigns which are created to encourage consumers to purchase particular products or services. The role can involve handling the accounts of three to four clients or, in larger agencies, just one or two accounts.  What it involves Advertising account handlers are employed to administer the accounts of a small number of clients, for whom they are a point of contact. Account handlers speak to clients about campaign requirements, pass proposals to appropriate staff, agree time-scales, monitor progress and deliver final products for review. At a graduate level the role is very junior and may include a large amount of administrative duties such as report writing, and data entry. Advertising account executives usually work as part of a team. They work closely with their clients.  Their work is usually carried out under the pressure created by the need to compete for clients' accounts and to meet their requirements within strict deadlines.  Promotion is normally into positions such as account manager.   What's required Any degree subject is acceptable for entry into the profession. A qualification in a relevant subject such as business, marketing, or management can be helpful. Potential employees should be creative, imaginative, be commercially aware, have plenty of confidence, have the ability to be analytical and cope with pressure, good teamworking skills and effective organisational abilities.